IHEART COUNTRY FESTIVAL 2018

Inspired by the street art and murals found throughout the city of Austin, I was tasked with helping to create the visual identity for 2018’s iHeart Country Festival. The illustrations, type and textures in this kit place a quirky and modern twist on classic country imagery.


Role: Illustrator/Designer
Art Direction: Simon Jones
Creative & Activation: iHeartMedia Creative Studio

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From a lanyard badge to an arena, this kit needed to be modular and flexible across a full range of sizes and mediums.
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